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My work
My Work
My marketing work has spanned across different local restaurants, entertainment companies, boutiques, and Sports Media
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Boutiques
Havoc Inflatables
Restaraunts
Across the SEC: Women in Sports Media
I independently created and produced an interview campaign highlighting women working in sports media across the SEC. I managed the project from concept through publication, including guest research and outreach, interview planning, visual branding, video editing, and social promotion.
Project scope: Original multi-part interview and social media campaign.
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Developed a student spotlight campaign highlighting internship and professional experiences across the School of Applied Sciences. Created cohesive social graphics and profile-based content designed to showcase student achievements, careers, and immersive learning opportunities.
Immersive Insights
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FEATURED CAMPAIGNS


BRAND STRATEGY
American Eagle
Creative Brief
American Eagle Creative Brief
I developed a creative brief exploring audience insights, brand positioning, key messaging, visual direction, and campaign opportunities. This project demonstrates how I connect research and strategy to a cohesive creative concept.
Project scope: Audience research, messaging strategy and visual campaign direction.

Rhode Content Calendar
I created a month-long, multi-platform content calendar supporting product launches and evergreen content across Instagram, TikTok, Facebook, Pinterest, and X. The calendar balanced promotional, educational, customer-focused, and product-driven content.
Project scope:Â
30-day calendar across five social platforms.

Red Bull Bowl
Event Media & Marketing
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A comprehensive, multi-channel promotional concept designed to maximize fan engagement and digital media footprint for a high-profile sporting event. This campaign showcases an integrated approach to event-day branding, digital advertising outreach, and rapid-response social media coverage.

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